Each year, UCR exhibits at the International Council of Shopping Center’s (ICSC) RECON Deal Making Show. With the help of a team of vendors in 2014, Kendall spearheaded all aspects of show design, including:
- Floor plans, renderings and design for 30’x60’ booth
- Floral and furniture design
- Marketing collateral and presentation pieces
- Show services and catering
The booth was completely reconfigured to better serve the needs of the salesmen. It also received a major makeover to match the look and feel of UCR’s recently redefined brand.
Partners: Aria Agency + Mecca Design
