Retail as Art is a 501(c)3 non-profit run by the UCR marketing department. Its signature fund raiser and philanthropic endeavor is a photography scholarship contest for high school students.
Kendall led all aspects of the project, including budgeting, underwriting, sponsorships, contest logistics, school relations, and, finally, the signature awards event. The results of Kendall’s leadership were a great boon for the fledgling non-profit:
- 40% increase in student entries
- Increased underwriting contributions from $13,000 to $48,000
- Secured almost $10,000 in in-kind donations
- Increased attendance at event from 85 guests to 228 guests.
- 50% increase in net income year-over-year
Partners: Huddle Productions, The Vivanti Group
